Mailing lists, unlike Email lists require a bit of a different approach to get them to pay off. After all, you don’t have the immediacy of an Email but you also have a better likelihood that your target will actually get the mail that you send to them. Here’s what you need to know: Start With the Envelope Unless you are sending a postcard, you need to find a way to get … [Read more...] about Best Practices With Mailing Lists