Engaging a customer through an email campaign often takes a complicated series of events, each event occurring at the proper time and in the right order. Each email lead that you are contacting might be looking for something different, and you have to be able to grab their attention—meaning your messages and your campaign has to be versatile enough to engage a wide variety of … [Read more...] about Engaging Your Email Leads
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Spread the Word About Your Email List
Visitors arriving at your site need to know what they can reasonably expect from you. When they first get there, you want them to be initially met with a professional, polished site, one that is easy to navigate and pleasing to look at. You want to immediately engage them, and help them to want to stick around for as long as possible. Great graphics and compelling content is … [Read more...] about Spread the Word About Your Email List
Crafting the Perfect Email Marketing Campaign
When designing the ideal email marketing list campaign, there are a few important things to remember, if you want to be successful. One of the first things to think about is that you want your initial offering to your email list to be simple. Avoid the use of too much jargon or technical information in that first message. Later, you can segment your email list to account for … [Read more...] about Crafting the Perfect Email Marketing Campaign
A More Noticeable Email Marketing Program
The world of email marketing is a bit crowded, but there is always room for one more, if you have enough motivation to develop a good email marketing campaign. Email marketing is a huge industry right now, and the volume of email marketing messages is only increasing, and rapidly. Old school direct mail is falling out of favor, for a few reasons. It is expensive and can be … [Read more...] about A More Noticeable Email Marketing Program
Make a Plan for Email Marketing Content
When it comes to developing a successful and effective email marketing campaign, it is important that you develop a schedule that you plan to follow to deliver your emails to your recipients. When you plan ahead, you are not scrambling for content or ideas, and you can spend enough time developing the content so that it works for advertising for your business. Each business … [Read more...] about Make a Plan for Email Marketing Content