Blog

First of all, if you don’t have a blog for your business, you should. Blogs are no longer a place for personal musings as they once were. Today, a blog is basically a place to showcase your business and get people to notice you. It also allows you to do marketing by informing your most loyal customers of the latest products that you have for sale. In short, a blog is a vital … [Read more...] about 3 Mistakes Every Blogger Should Avoid

Building buzz around your product launch is the single best way to make sure that it is successful. The ways to do it are well known and easy to follow however, few people actually do them. For whatever reason, I find that many people just ignore these rules and decide to make the same mistakes over and over again. Tell Me What It Can Do for Me, Not Which Features It … [Read more...] about 5 Ways to Build Buzz around Your Product Launch

I’ve got bad news for you: the odds are good that you don’t know how to write effective copy. Even if your 9th grade English teacher praised your writing once in a while (and let’s face it – most of us didn’t do very well in high school English) writing consistent, quality copy is hard to do. It takes a certain amount of skill along with a certain amount of artistic flair. … [Read more...] about How to Hire a Freelance Writer

No, this isn’t a religious site and we’re not going to start telling you all about the Holy Trinity (nor for that matter will we be discussing the Book or Mormon or the Quran or the Torah or any other religious teachings). Instead, when we say conversions here, we mean sales. The term conversions basically means that you ‘covert’ a visitor to your website from a visitor to a … [Read more...] about How to Get More Conversions

Forms are a basic part of building e-mail lists and doing marketing. The more information you ask for, the more likely it is that your customers will run away from your site screaming and never buy what you have for sale. However, even if you do need to ask for a certain amount of information, you want to keep a few things in mind when building forms so that people can keep … [Read more...] about The Wrong Way to Create Forms