Blog

Here’s a sobering fact that every Internet marketer should be concerned about: as many as 50% of your customers will abandon their shopping cart on your site without bothering to complete their purchase. Sometimes it’s because they went off to do comparison shopping elsewhere. Sometimes it’s because they wanted to search for a coupon code and sometimes they suddenly decided … [Read more...] about Dealing with Shopping Cart Abandonment Issues

Listen, as proud as we are of the blog we run here at ListGuy, we’re also aware that there are some truly stellar blogs elsewhere. These are some of the best around in that they inspire others and they indeed have inspired our own writers with great ideas about how to make our marketing efforts even better: KissMetrics One of the best around in the world of marketing simply … [Read more...] about 5 Truly Great Blogs about Marketing

Most Americans have at one time or another come up with what they believe is a truly brilliant idea for a product. Whether it’s a new way to iron clothes or it’s just a better kind of a spoon, ours is the land of inventions. However, there is a reason why some products never make it past the idea stage. Sometimes, your idea sounds great initially but when you put it into … [Read more...] about 3 Sure Signs Your ‘Big Idea’ Is a White Elephant

I happen to be a very big fan of Steve Jobs. The man was a hero to a great many people precisely because he was an “everyman” who could see things that many people couldn’t see. Jobs was never a great engineer. He didn’t do the heavy coding on any of Apple’s products (that was the other Steve – Wozniak). However, Steve Jobs did do one thing amazingly well. He was able to see … [Read more...] about Your Idea Doesn’t Need to be Unique In Order to Succeed

There are two basic ways to sell someone a product. You can either appeal to their desires or you can appeal to their fears. Of the two motivators, fear is by far the more powerful one. How does this work and why? Read on to understand: The Yin and Yang of Marketing Fear and desire are the two essential forces that drive us to do something. Imagine for a moment that you are … [Read more...] about Why Fear Is the Best Way to Do Marketing