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Here’s a simple and sobering fact: you cannot purchase the best kind of advertising for your website that exists. The very kind of advertising is what’s known as “word of mouth” and this kind of advertising is 100% free. It also the hardest to get, especially in a world where people are busier than ever and more jaded than ever. Here’s what you need to know: Check Out the … [Read more...] about Getting Word of Mouth Publicity

If you don’t already offer one, it is important that you offer a money back guarantee for most products that you sell. The one big exception is when you customize a product for a customer. So for example, if you sell engraved mugs, you should not offer a money back guarantee unless there was a mistake on your part. However, products which are mass produced should include a … [Read more...] about Why You Need a Money Back Guarantee

Sometimes, it pays to take a step back and look at what people may be doing wrong even though they think they’re doing the right thing. These are five simple steps that you can use to destroy any business. They are quite ingenious because they may seem at first as if they are things that will help you to build a successful business instead: Over invest In Advertising and … [Read more...] about How to Destroy Your Business in Five Easy Steps

Most of us are well familiar with how Google Adwords works – you simply put in your ads, pick a budget and then let the thing run. When it runs out of money, it will ask whether or not you want to add additional funds to your account. You can also allow the thing to pick how much you are willing to spend on any particular kind of ad so that you don’t go broke paying a fortune … [Read more...] about A New Way to Use Google Adwords