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One of the most important principles in marketing is the KISS principle. This stands for Keep It Simple Stupid. In essence, what this means is that any kind of marketing material you create should not overcomplicate things. Don’t make me crazy with lots of feature information that I don’t want to see – at least not a first. Just make it simple and easy for me to read. Here’s … [Read more...] about The KISS Principle

One of the most important things to do in marketing is split testing. In essence, this means that you create several different versions of your content and then watch closely to see which version converts the best. Why is this so important and how is it done? Read on to find out: How Does This Work? Split testing can take on any number of different kinds of methods. So for … [Read more...] about The Importance of Split Testing

No, this is no scam and no it’s not something that will work well for your blogs. However, if you run an e-mail newsletter (which is really what we at List Guy are all about), this is the perfect method for grabbing some good quality free content to distribute to your customers. You shouldn’t use this exclusively – there should be a mix of your own content along with this … [Read more...] about Psst…Want Free Content for Your Newsletter? Here’s How to Get It

I’ve written in a different blog post (which may or may not have already been posted – I’m not sure when each of these are being published) about the KISS principle or Keep It Simple, Stupid. The idea there was to make sure that your site was simple and “uncluttered” so that it can be easily read. This is kind of an extension of that idea. Spacing and Fonts The first issue … [Read more...] about Make Your Site Easy on the Eyes and You’ll Sell More Stuff

One of the biggest problems that anyone has who runs a blog or a newsletter is finding topics to write about. After all, if you write material on a daily basis and you don’t run a news site, eventually you may well run out of things to say. However, there is a very easy way to find material which is appropriate for your niche while at the same time boosting your name with … [Read more...] about How to Easily Find Topics to Write about In Your Blog or Newsletter