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There is a dirty little secret that you need to be aware of when doing your e-mail marketing: many, many people will simply ignore your pitch because they will never see it to begin with. Writing an effective title for your e-mails can make all the difference in ensuring that people will actually look at what you have to say. But how do you do it? Here’s what you need to … [Read more...] about Writing Effective Email Titles

Unless you have been living in a cave somewhere, the odds are good that you have seen more and more people flipping through pages on iPads, Android tablets and of course all manner of smart phones (not to mention the newer Windows 8 tablets which have just started to hit the streets). Now the thing is, while these devices are all capable of accessing the Internet, including … [Read more...] about Why You Need a Mobile Friendly Site

We’ve all seen them – the website that just seems to take forever to load. It just crawls along and seems to never quite get to the point because it’s got lots of graphics and or lots of flash animation. These things may seem cool to you and it may even be awesome to allow people to see the full color pictures of your perfect pizza pie in all 10MB and 20 megapixels of its … [Read more...] about Why Slow Loading Sites Mean Death for Marketers

Probably the single most important part of any e-mail letter or squeeze page is the call to action. Without this, your efforts will come to naught because people will shrug their shoulders and walk away, thinking to themselves, okay, so now what? However, many of us have a great deal of trouble figuring out how to write a call to action. Here’s what you need to know in order to … [Read more...] about The Right Way to Write a Call to Action