When you have subscribers that are regularly opening and responding to your emails, then you have truly reached a point of success with your email marketing list campaign. This is the point where you can almost sit back, at least for a minute, and take a breather. Smile, because many home based business opportunity seekers do not reach this point. Not because they do not try, but mostly because they lack the patience and perseverance that is required to reach this level of success.
Once you have a great and loyal following of customers and email leads, you can count the members of your email address database as fans. You can more easily, at this stage, maintain the rapport and the relationship that you have established because these are people who already trust you and recognize the value of what you have to offer. This is a very critical point, and one that many miss out on.
You still have to continue to provide quality content at this point, so don’t relax for too long. If you drop out of sight, then people will quickly start to forget about you. You have to realize that, although you have worked hard as a home based business opportunity seeker to get to this point, there are others just like you out there who are waiting for their own opportunity. Leaving a crack in the armor at this point, or leaving the members of your trusted email list alone or unattended for too long will give others that chance that they have been waiting for, to get in on the action. If you are too nonchalant, others will quickly poach your customers. Loyalty does not last forever, if you do not properly nurture it.
So, while you are relaxing and enjoying your success, you still need to get the content into the inboxes of the members of your email marketing list, to keep them interested. Work on new email lead generation at this point, but continue to maintain the relationships that you already have, too.