Leads are the lifeblood of any multi-level marketing business. While you need a great product and you need to be able to manage all aspects of your business, it all falls apart if you don’t have the leads you need to keep revenue coming in.
But once you exhaust your warm market – those people who you already know – generating leads becomes more difficult. Most in the network marketing game don’t have a marketing degree, and finding leads and attracting them to your company isn’t always easy.
An Easy Solution For Free Lead Generation
In many situations, leads are such a commodity that they’re actually paid for. Marketers give a lead generating company a payment in exchange for a list of leads relevant to their field. But what if we told you there’s a way to get free leads that is often overlooked by those in the network marketing world?
The secret lies in the blogosphere. The internet is filled with millions of bloggers, and harnessing their power for yourself is something that is incredibly important. And while people out there do already try to use various blogs for promotion and leads, they’re going about it wrong. How many comment sections have you seen with a “I made xxxx dollars working from home! Message me to learn more!”? These aren’t really generating much interest for the person posting them. But there’s a better way.
To generate free leads effectively, you need to target bloggers who have less than 10,000 followers. That might seem like a lot of people, but in the blog world it’s a drop in the bucket – numerous blogs have millions upon millions of followers. Why go for the smaller blogs? Because they’re still trying to monetize their blog page.
Bloggers dream of being able to sell ad space on their page and to start earning money from their writing, and those with a smaller number of followers are much more willing to listen to your opportunity and to potentially work with you on their page.
The Basic Process You Should Remember
Sounds good, right? It can work in a big way, but you have to be sure that you take the time to do it properly, just like anything else. Let’s take a look at the basic steps you’ll want to take to start generating leads.
- Make A List – First, find the blogs that match your area of focus. Is your network marketing focus on fitness products or diet supplements? You’ll want to find fitness related blogs. Take a few hours to browse the net and find the blogs that mesh well with your opportunity and that have less than 10,000 followers, then make a list of them.
- Send An Email – Contact the blog operator. Start by asking them for their media kit. That’s all it takes to show them that you’re interested in buying marketing space from them – and that is usually enough to get their attention.
- Make Your Offer – Once you have their media kit, the next step is to ask if you can send them some free samples of your products, and if they’ll be willing to make a short post on their blog about the products you’ve sent them.
- Build From That Start – If they agree, send more free samples to them for their enjoyment. If things go well, ask if they will promote a webinar that you’re going to hold in the future. That promo could funnel hundreds of potential leads to you.
That’s it. Broken down, the steps are even simpler than they appear above. Contact the blogger, send them some free product in exchange for a promo post, send them a few more for a quick promo about your webinar.
The Big Difference
The great thing about this is that you’ll not only reach people that you would never have accessed otherwise, but you’ll also be able to host a webinar with more people than you’ve likely ever had in your home presentations. It may not always work, but this is a method that can generate a huge number of potential leads for your business and help you break through that warm market celling that stalls so many network marketers.