There are numerous strategies and processes that you can use to start forming bonds and warming up your leads when you’re involved in network marketing, from the initial meeting to your basic blast of information. However, one thing that deserves additional attention is the ‘take away’.
Understanding the take away is a key part of making sure that you become the best network marketer you can be, and it’s well worth taking a closer look at.
What Is The Take Away?
The Take Away is essentially what you and your leads end up taking away from the interaction that you have together.
Basically, there are two sides of it:
- Understanding what it is they bring to your business as a whole
- Making sure that they understand what is involved with the business
What you’re doing here is figuring out which of your leads are the ones that are most worth your time, and making sure that they understand how to thrive in your organization.
The “Big Net” Problem
Network marketers are hungry for leads, no matter what stage of their business they’re currently in. And pulling in those leads means casting a wide net. However, it’s important to understand that while you should certainly try to sign up everyone who contacts you or everyone that you can reach, that doesn’t mean that you’ll end up interacting with them all in the same way.
That’s where the take away comes into play. By carrying on a basic conversation with your new leads, you’ll be able to figure out where your energy and time should be focused. You’ll still want to attract all the leads you can, but in the end you’re only going to be giving the most important ones your maximum attention.
Some Basic Steps
If you’re confused, don’t worry. It only takes a few minutes to get a better idea of what we’re talking about here. At the heart of it is something known as ‘scarcity through opportunity loss’. Let’s look at some basic steps you can take to get the best results.
- With each lead that you talk to, you’ll want to talk to them about what it is that they want from your business. Do they just want to buy products, or are they looking to join your team? Trying to see what they’re really interested in is the first step.
- Now it’s time to create scarcity through opportunity loss. Essentially, you only have time to work with three to four people each month. As such, it’s important that you find the best ones. You’ll need to talk to your leads to find out just how much they understand about the business. This means making sure they understand this is hard work, that it’s not a hobby, and that it will take time to earn big figures.
- In creating a feeling that they could lose an opportunity because you only have time for a few people each month, you’ll either motivate them to take serious steps towards their goals, or you’ll essentially help them see that your business might not be a great fit. Either way, you’ll ensure that you both understand what the other is providing.
It’s really that simple. After a conversation with your leads, you both need to be able to move forwards in whatever way best suits your goals. The take away is important, and something you need to pay attention to.