For a technology which has been around for a long time, SMS has taken a while to catch on as a way to do direct marketing. However, these days the short text messages which were an afterthought on the cellular system have become an important part of the direct marketing tool chest. Here’s what you need to know: Cheaper than Direct Mail As much as we are fans of direct mail … [Read more...] about Is SMS the Next “Big” Deal in Direct Marketing?