Email Lists

Ho, ho, ho! It’s that time of year again, when email marketing becomes bigger than ever.  Business owners should be concentrating plenty of effort on their online shoppers, making sure that everything is going according to plan.  Designing a call to action that really hits hard and makes those shoppers want to convert with your site is a huge priority.  Here are some changes … [Read more...] about Email Marketing for the Holidays

Getting it right when it comes to mobile marketing is important.  Losing customers because you are not keeping up with technology would be a shame.  You already know that you have to make sure everything displays right to the members of your email marketing list.  You want those recipients to access your email right on their smart phone, and be able to quickly and efficiently … [Read more...] about More Mobile Marketing Tips

By now you are more than familiar with the staggering statistics.  Although you may not know the numbers off of the top of your head, you know that an overwhelming number of Americans are using mobile devices to access their email.  So, if your email marketing campaign does not account for this, your emails are not going to be received properly, and, therefore, will be far less … [Read more...] about Email Marketing for Mobile Devices

There are certainly many pros and cons to direct mail marketing as well as email marketing.  Both are intended to gain the interest of the recipient, and both are generally used as permission based marketing techniques.  Here are a few things to consider: Direct mail marketing uses tangible materials to promote goods and services.  Email that is sent may be opened, or not, … [Read more...] about Which is Better, Direct Mail or Email Marketing?