Statistics show that 77% of B2B marketing leaders point out that branding is critical to growth, yet branding for a small business is an often overlooked but incredibly effective aspect of growing your audience.
Understanding how to promote your brand using network marketing tools could be one of the most powerful skills to get your businesses name heard.
Sadly, most small businesses have very little experience with promoting their brand and can struggle to even identify what their brand message is. It’s hard to pin down exactly what a brand is, as it’s not something you can hold in your hand, yet it’s crucial to the success of many businesses.
To help you overcome all this confusion, this article will share with you seven of the best network marketing tools to boost your brand and succeed.
let’s jump in.
The 7 Best Network Marketing Tools for Your Brand
There are tons of benefits to branding your business, and branding is hugely powerful. But once you’ve created a brand you need to get your brand out into the world.
That’s where network marketing tools come into play. Let’s dive into the seven best network marketing tools you can get started promoting your brand with today.
1. Content Marketing with WordPress
Ninety-one percent of B2B marketers use content marketing as a way to promote brand awareness.
That’s a huge statistic and should tell you straight away that one of the most powerful network marketing tools at your disposal is a blog.
A blog is one of the most well-used marketing tools for online marketers and is one of the best places to start when promoting your brand. Coming up with creative content marketing in 2018 shouldn’t be a chore.
Getting your brand name out on a blog is cost-effective, highly shareable and can give readers a behind the scenes look into your company.
You can share the right message across your audience and it can be a great tool for not just improving your brand awareness but growing leads for your business as well via opt-in offers.
2. Networking via Facebook Messenger
Social media messaging has a stigma attached to it, that it’s a distraction. For this reason, many people stay well clear of Facebook messenger but it can an amazing addition to your existing network marketing tools.
Facebook messenger gives you direct access to both customers, colleagues and potential partners and offers way more tools than just regular messaging.
Many businesses are now utilizing Facebook messengers automation features, and even creating email-opt in style message series to promote products, features, and websites.
3. Utilizing Webinars
Going back less than 10 years, if you wanted to get a large audience to hear about a product, you’d be traveling up and down the length of the country. You’d hire out halls and centers, put together seminars and speak to crowds of people.
Now you can access an even wider audience from the comfort of your couch, pants optional.
A webinar gives you the ability to reach a large audience live, or even the ability to automate the process of webinars to provide immense value to new readers or customers.
Webinars are an incredible way to demonstrate brand value and to get viewers to better understand what your brand can offer. Webinars can be an integral part of a sales-funnel which aim at promoting your brand to your audience.
Webinars as well as great network marketing tools are also incredible sales devices. Surveys indicate that 20-40% of webinar attendees turn into qualified leads.
4. Email Networking Using ConvertKit
Email marketing is a great way to drive traffic to your website and qualify and sell to your audience. But most don’t realize it’s also one of the best network marketing tools out there.
Depending on what you need, you can help promote and launch your brand through email marketing. ConvertKit allows you to tag and segment your email list depending on what links your readers follow through your email sequences.
This allows you to categorize your customers quickly and easily. This segmentation allows you to focus on really understanding your readers and helping them realize your brand message.
5. Using Facebook Groups
Many businesses understand the power of Facebook advertisements but don’t have the capital to invest in them. If you are in this position Facebook groups can be an amazing free tool.
Facebook groups are great for reaching out to a community and becoming involved in giving back. For brands, these type of network marketing tools are incredible as it provides value to a large or small audience.
By becoming well known in a Facebook group community, your brand can become recognized for providing value and it can be a great, cost-effective way to build a base of superfans for your brand to help further promote yourself.
6. Youtube & the Power of Video
Everywhere you turn, you hear about the power of video. You can expect video to represent 82% of all IP traffic by 2021.
Youtube is the largest video platform available online is the perfect place to spread the word about your brand. Viewers consume video in massive amounts and help to improve everything from email open rates to the bounce rate of a website and even how long people spend on your website.
You can utilize Youtube for your brand as a network marketing tool to help spread the word about what your brand has to offer online.
By creating videos aimed at solving a problem and providing value you can integrate into a community and access a wider audience.
7. It Goes down in the Instagram DM
Instagram DM’s are one of the best ways to network with new clients, other brands and every type of business you can imagine. The DM (Direct Message) gives you the opportunity to have a conversation with any brand in the world.
With over 800 million monthly active users on Instagram, there is a wealth of different opportunities out there for you to get your brand message heard.
Try when DM’ing to not ask for something but instead to provide value. By offering something instead of asking for something you are more likely to get the answer and support you may be looking for.
Get Your Brand Noticed
It’s time to use these seven tools to get your brand placed on the map. For more support and help in getting your brand noticed, head to our blog for more ideas and support.