One of the big myths about network marketing is that it’s easy. Those who enter the field and actually thrive do so through hard work and dedication, and it’s important to know that you’ll want to hone a lot of different skills in order to truly succeed as a network marketer.
One of the most important steps that you need to be taking for better success is a willingness to get out there and ask questions every time you encounter a potential prospect or lead. Too many marketers just meet with a prospect and launch into a long sales pitch about their company, without ever really bothering to get the prospect involved in the conversation. They essentially become a high-pressure salesperson.
Instead of that approach, taking the time to actually ask those leads questions can help you get insight into what it is that they’re looking for, what their goals are, and what approach you need to take with them.
Asking The Right Questions
There are, of course, plenty of potential questions that you can ask when you’re talking to a prospect or lead. Asking the right ones is important, however, and when you talk to anyone you should be making sure that you’re drawing info out of them that you can then use to sell your product or opportunity to them.
Some examples of good questions that are worth asking include:
• What do you do for a living?
• What are you earning every year, if you don’t mind me asking?
• How is that working for you – are you able to save any?
• What is your retirement situation looking like?
• What would you like to be doing?
• What are you passionate about?
• What kind of financial goals do you have?
These are just some examples of the kinds of questions that you can be asking prospects during your conversation with them. Do your best to listen to their responses and identify areas that you can then use to showcase your business and what it could provide to them.
Two Way Communication
Communication will always be a key element in success as a network marketer, and it’s important that you master the art of effective communication. The questions above are where it starts. By listening and asking questions, you can get a lot of information about a prospect.
Once you have that information, use it to communicate with them. The questions you ask will let you structure your pitch properly, giving them the right information about your business and showing them what it is that you have to offer them.
The key thing you’re going for here is to become a problem solver – ask your prospect questions about where they are and where they want to be, and then explain how your business can help them achieve those goals. If you’ll do that, you’ll find that your experience as a network marketer will be more effective than ever before.