Once upon a time, a winning sales strategy involved creating a generic ad and posting it in a few high profile places. You hoped people would see value in what you’re selling to come calling for it. Think billboards, phone book ads, mailbox flyers, etc. That might have worked back in the 1960’s when people drank Scotch at work and watched Leave It To Beaver, but today, … [Read more...] about Feeding Your Hungry Marketing Funnel
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All Those Cheap Leads Are Hurting Your Business
We already know the NUMBER ONE thing that’s keeping you from scaling your business. No, we’re not psychic. We’ve just seen it again and again and again. Ready? Your problem is… ...you don’t know how to generate QUALIFIED leads. Oh, you know how to get leads. The problem is, very few of them turn into actual customers. You’ve got a large quantity of low-quality … [Read more...] about All Those Cheap Leads Are Hurting Your Business
Don’t Sell…Automatically Build Relationships
You've heard of the hard sell. That sales approach that’s equal parts immediate and aggressive. The used car salesman. The timeshare guy. They box you in and want you to buy now. Immediately. Right away. No thought allowed. And while forceful sales tactics can have their place, it can be a pretty unpleasant experience for the customer. Plus, it makes them not like you, … [Read more...] about Don’t Sell…Automatically Build Relationships
4 Powerful Ways To Build Your Personal Brand For $0
Why should you, as a business owner, worry about building your personal brand? After all, your business is your brand, right? Why bother building your personal brand when you’ve got so much to do to keep your business going? Because it’s not the 1950’s anymore, that’s why. Today, the personal and business brand are becoming increasingly intertwined, and the success of … [Read more...] about 4 Powerful Ways To Build Your Personal Brand For $0
Unleashing the Power of Retargeting In Your Business
Technology has given us many wonderful things. The internet. Facebook. Facebook Ads. Okay, maybe there are a few other advancements that rate a bit higher than those last two. Though from a business perspective, it's hard to argue with the incredible power the Facebook ad platform has brought to reaching your ideal customer. And it goes way beyond just putting ads in … [Read more...] about Unleashing the Power of Retargeting In Your Business