Any type of email marketing campaign requires that you compel the readers on your database mailing list to click through and find your site. When they arrive at your site, they should find a special landing page that corresponds with the message that they just received and clicked through to learn more about. Business opportunity seekers do not waste time when they arrive somewhere bland.
Taking the time to develop a comprehensive database mailing list that contains the email addresses of many people who are ready and willing to be a customer means that you will have to follow through the process to the end. Falling short of the mark by failing to have a landing page that seals the deal would be a shame. You will lose out on connecting with many business opportunity seekers and people who would be willing to be a part of your MLM business list.
Your landing page should make purchasing a breeze. The easier it is for customers to make a purchase, the better your chances will be that they will follow through. One way to make it super easy for the members of your database mailing list to make a purchase on your site is to offer a pre-filled form that includes some of their personal information, whatever information of theirs that they have provided to you already. Then they could enter in their credit card information and complete the transaction.
Separate Landing Pages
For each call to action, you want to have a separate landing page. The landing page should be designed specifically for the actual offer that you are promoting with that email campaign. The landing page should be inviting and not leave them feeling stranded and wondering where your wonderful offer went. The recipients of your email offer, your entire database mailing list, will be disappointed to find themselves landing on a generic offer page that does not match the great call to action that inspired them to click through.
Play Up the Benefits
Your landing page should be a perfect representation of your offer. If you are trying to motivate business opportunity seekers, then you want them to be certain of the benefits of joining your MLM business list or other bulk email opt in that you offer.